Event Marketing: How To Successfully Promote Events. Festivals. Conventions. And Expositions (the Wiley Event Management Series) - Leonard H. Hoyle

Authored by a well-known figure in the field.

• Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
• Individual chapters address the differences involved in marketing different types of events.
• Examines future trends and key issues such as how to reach new event attendees.
• Includes appendices with sample forms, contracts, and more.

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