"Sun outlines 11 core behaviors of successful entrepreneurs and how readers can develop these qualities. Using research with entrepreneurs and his own experiences as a basis, he explains the behaviors--constant learning, technical proficiency, self-confidence, co-dependence, risk taking, being reactive, employee training and development, team-based decisions, being surprised, measurements and responsiveness, and action without full information--and how these can transform leadership style. Exercises are presented to help readers understand their beliefs and values and challenge and change them."
- Reference and Research Book News
Reference and Research Book News
"Sun provides an amalgam of his dissertation survey results, workshop notes, business parables, and secondary literature from business, leadership, and motivational psychology in this research-based guide to entrepreneurial success. The crux of the book is the 11 chapters devoted to the traits that most highly correlated to entrepreneurial success in Sun's survey of entrepreneurs. Each of these behaviors is elaborated with material from the literature and exercises for personal reflection and development. Sun's book is engagingly written, is based in solid survey research and entrepreneurial experiences, has clear citations, and draws on a wide variety of popular thought…. Recommended. General readers, practitioners, and aspiring entrepreneurs."