E-mail Marketing Basics - Wen Chunshui

Introduction.............................................Page 3
Chapter I: An Inevitable Marriage.............Page 4
Chapter II: The Can-Spam-Act..................Page 6
Chapter III: Evolution of Email Marketing...Page 9
Chapter IV: The Vital Opt-In List.................Page 11
Chapter V: Building an Opt-In List...............Page 13
Chapter VI: Buying an Opt-In List.................Page 32
Chapter VII: Autoresponders.......................Page 34
Chapter VIII: Effective Marketing Email........Page 38
Resources....................................................Page 41
About the Author..........................................Page 42

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