Brem, president and CEO of two automobile dealerships in Texas, was named one of Avon's Women of Enterprise in 2001. As a young mother, she overcame cancer and a divorce to achieve success in a field dominated by men. Here she argues that women's attributes as well as their shortcomings all conspire to make them adept at entrepreneurship. Brem details the seven unique strengths and weaknesses (or "truths") that she feels are key to women's personal and professional fulfillment, illustrating them with stories of contemporary women in the business world. Unfortunately, these truths are little more than clich s, e.g., women are nurturing and want to help while men want to fix problems. It's too bad that Brem didn't focus more on the details of her own inspirational story and how she made it to the top. Recommended primarily for those public libraries that have a "women in business" collection. Stacey Marien, American Univ., Washington, DC
Copyright 2001 Reed Business Information, Inc.
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